Contexte du recrutement et définition de poste

Compétences Phenix is looking for a Marketing and Communication Manager (H/F) for a PREMIUM accessories creator brand. (LYON)

Reports to : Global VP Marketing Sport & Luxury

Direct reports : Jr Marketing Manager

Position Summary :

• To increase the reach and impact of the brand and visibility through the delivery of high value and influential marketing, communications and PR strategies. To achieve this she/he will work with the product, digital and sales teams, developing and implementing a marketing and communications strategy across a range of reactive and strategically planned opportunities in print, media, events and online. She/he will manage budgets necessary to bring strategies to life.

Main Missions :

Communication – 70%

• Definition of communication guidelines which have to be applied by local teams.
• Responsible for media plan, editorial calendar and internal and external communications as related to area of responsibility to be shared with Digital, Trade and Sales teams.
• Development of a media relations strategy that promotes, protects and builds on the brand reputation and ensures alignment with brand strategies and priorities
• Collaborating with the Digital Marketing Manager to help leverage and optimize the website, e-marketing tools, SEO/SEM, social media channels and other digital marketing tactics.
• Manage and enrich influencers and ambassadors ecosystem. 
• Responsibility for all influencers related topics (updated event calendar and factsheets, contracts follow-up, etc.)
• Drive increased brand representation of influencers / artists from brand defining campaigns to Category concepts to 365 editorial
• Support local markets for selecting and managing relevant top-quality influencer and ambassadors’ national portfolio
• Design and contribute to unique stories, interesting topics, new formats and top media content for group brands platforms and channel

Marketing – 30%

• Define Brand guidelines and make sure they are applied with consistency.
• Strategizing campaigns leveraging both traditional (collateral, print advertising, direct mail, etc.) and digital
• Oversee creation of compelling, engaging content to support content-driven integrated strategy.
• Help identify the most effective communication channels to reach relevant target groups and help to feed these channels with the appropriate messaging.
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.

Profil recherché

• Marketing – 30%
• Define Brand guidelines and make sure they are applied with consistency.
• Strategizing campaigns leveraging both traditional (collateral, print advertising, direct mail, etc.) and digital
• Oversee creation of compelling, engaging content to support content-driven integrated strategy.
• Help identify the most effective communication channels to reach relevant target groups and help to feed these channels with the appropriate messaging.
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.